kitchenaid

kitchenaid

[ brief(ish) ]

PROBLEM: Older generation is the primary consumer base with loyalty to the classic mixer. Younger generation views mixer exclusively as an appliance for seasoned bakers.

MISSION: Expand market to millennials. Demonstrate the various uses & potential for the mixer beyond baked goods.

KEY MESSAGE: Making food is a means of defining moments and creating memorable experiences — no matter the dish.

[spec ad]

[timeline: two weeks]

Designer/Strategist: Iris Berber Copywriter: Hayden Merrick — **Designer/Strategist:** Iris Berber **Copywriter:** Hayden Merrick

PRINT

OUT OF HOME

SOCIAL

As a big supporter of quality time and quality food, the KitchenAid 2019 Calendar encourages you to **share your moment** and enter in the chance to win your very own, customized stand mixer and a feature on our Instagram.
**Participation is simple:**
Add a little you to our dish of the month. Share your creation on social media with the hashtag #ShareYourMoment and a little piece of your world, describing one of your most memorable experiences shared over food.
Sweet, spicy or even a little sour, every moment counts.

ALTERNATIVE

Homemade noodles? Un-fuh-geddable.
**Date night made right.**